A review of the Brita Bottle

A couple of months ago, the wife and I were in Target and stumbled across the Brita bottle, and were immediately compelled to buy it.  We drink a lot of water these days, having sworn off sodas last year.  Of course, the waste generated by drinking from traditional plastic water bottles is completely unacceptable; even with responsible recycling, too much is simply lost and ends up polluting the environment.  The Brita bottle seemed like a fairly great idea; you could get the clean taste of Brita-filtered water on the go, without the waste from traditional bottled water.  Initially, all was well.

Then came the time to change the filter.
The filters on the bottles last for about 2 months (approximately 200 bottles) and only at the end begin to break down, leaving the water tasting slightly chalky, letting you know it’s time to change the thing.  No problem, right?  Wrong.

See, we visited three separate Target locations over the course of two weekends, and were confounded to see that each time, the Target did not have any filters in stock.  I finally managed to locate some filters this morning, but it’s caused me to wonder if Brita isn’t underproducing the filters.  See, if you don’t spring for the filters, Target has a surplus of the bottles… and hey, the bottles are only $9.99, whereas the filters are $7.99.  I mean, it’s not as if the $2 difference is so daunting as to deter you from just buying a new bottle anyway, right?  Right?  Either that, or Target is under-ordering the things for the same reason.

It’s a great product, but frankly it’s a little annoying to search for a half a month for a damn filter for a product.  There’s no shortage of filters for the other Brita products on the shelves; there’s certainly no shortage of the bottles themselves.  There should be no reason whatsoever for the shortage of filters.


2 thoughts on “A review of the Brita Bottle

  1. It’s a marketing pitch. Home Depot did the same thing to me with a Britta craft. I can’t even find the filters. I think CamelBack has a better option. I know you can pick one up between 15 and 20, and the filters run between 2 or 4 dollars each. Ultimately, I think a tap filter is cheaper in the long run. I think they are mostly just banking on your marginal value to align, relative to the monies you saving by not incurring more disposable plastic bottles. Studies do seem to suggest that people over value their consumption savings by about 70-percent. It doesn’t matter though. The consumer always loses. Your best bet is to lose small.

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